SneakySwing:
Launching an AI Golf Coaching App from 0 to 1
SneakySwing bridges the gap between golf lessons through an AI-native ecosystem. It provides students with real-time feedback backed by their coach's “digital twin,” while offering coaches a scalable platform to manage students and monetize their expertise.
Download on iOS ↗My Role
Product Design
Timeline
Feb 2026 – Present
Team
TL;DR
From First Launch to First Aha Moment
I led SneakySwing's 0–1 design and identified key drop-off points through data. By redesigning the journey from download to the first AI report (Aha moment), I optimized funnel conversion and improved user activation.
Shipped
Successfully designed and launched SneakySwing to the App Store from 0 to 1.
550+
Organic downloads for the first month post-launch.
26% → 43%
Onboarding funnel improvement — from download to first AI swing report.
44%
Weekly active users sustained post-launch.
Background
Led the Product Transition from Beta to Public Launch
When I joined as the sole designer, the product had working tech but no coherent experience. With launch weeks away, I took ownership of restructuring the core flows, building design systemClick to see case study, and designing missing interfaces such as recording instructions and subscription.
The Problem
Why I Started Redesigning Onboarding
291 people downloaded in the first two weeks, but only 26% reached “AI Analysis Completed” (The Aha moment).
According to Posthog data, the major drop-off happens between sign-up completion and the first AI Analysis request. This is a critical issue to address before we aggressively go to market.
To align with our sprint-based workflow, we hypothesized that users lacked sufficient guidance and walkthrough — causing them to land on the home screen without understanding that their next step was to record or upload a swing video. We decided to move straight into design, ship quickly, and let data validate our assumptions.
Onboarding Redesign
Getting users to their aha moment
The Solution
AI Report Redesign
Designing trust into the core experience
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Reflection
What I learned shipping 0 to 1
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